We were on a mission this weekend to raise global twitter awareness about the Freedom Flotilla heading towards Gaza with tons of aid supplies. The organizers were doing an amazing job with social media, tweeting live from the boats, video live streaming, as well as Google-mapping their locations in the sea on the hour. We wanted to amplify those efforts.

Before the Attack

We tweeted and tweeted and #flotilla did not trend, although it was technically ahead of many trending topics over 24 hours. Even the Jerusalem Post recognized the phenomenal effort we put. I flipped through the TV channels and found no news covering the topic, except for occasional updates from Al Jazeera. By 5am Beirut time, over 13,000 viewers had been watching the live stream continuously for hours. The flotilla had been surrounded by Israeli warships and air force. Nobody reported about it. I stupidly thought there was no way Israel would attack the activists, who all appeared in positive, high spirits on the live stream. One young woman, an Arab American laughed and said to the camera she apologizes to her family for not telling them she was going to Gaza again. She was really cool. Max, I thought, the Israeli warships would block the flotilla near Gaza and escort them to the tents they had prepared in Ashdod. How else does one deal with a peaceful, non-violent protest?

And so, I went to sleep, waiting to hear the news of the flotilla in the morning. I woke up to the horror that 16 activists had been killed and that the flotilla had been captured by the Israeli military. I was shocked and speechless for a good hour. #Flotilla had risen to over 0.7% on twitter but still wasn’t trending. It is undoubtedly a case of censorship. I challenge anyone to tell me it wasn’t. I saved all the graphs. @ShantDotMe suggested that we try and trend another term since twitter must have blocked #Flotilla. I figured they also had the excuse of flotilla being a common noun, so I suggested we go for #FreedomFlotilla. An hour later, both “Gaza Flotilla” and #FreedomFlotilla were trending and have been for the past couple of hours.

We did not mean for #Flotilla to trend because of a massacre. No, that was not our purpose at all. We wanted #Flotilla to trend while the boats were on their way towards Gaza so that the world could follow what was happening.

The Wrong Kind of Trending

But all of that doesn’t matter. We did not mean for #Flotilla to trend because of a massacre. No, that was not our purpose at all. We wanted #Flotilla to trend while the boats were on their way towards Gaza so that the world could follow what was happening. We wanted the world to follow the facts, to meet the faces on board the boats, to see the situation unfold in front of their eyes. The Zionist propaganda machine is extremely powerful and it was on full speed last night with arguments like: people on the flotilla are armed, they are on their way to murder thousands of Israelis, they are smuggling guns to give to Hamas, all bullshit accusations. The Gaza Freedom Flotilla was an international group of over 700 people from 40 different countries, carrying thousands of tons of aid to the Palestinians who have been under siege for over 1080 days. Do you think they would be brave enough to sail to Gaza, knowing the threat they were under, if their purpose was to smuggle arms? Of course the point was not only to deliver the aid; they were on a political action to break the siege. Their action was brave and courageous and pacifist and non-violent. The world continues to be silent about the siege. Gazans continue to suffer. And so the activists wanted to wake the world up by sailing straight to Gaza through international waters.

And so, what is Israel to do in the face of non-violent protest? First, of course, Israel tries to play the innocent helpful role: give us the aid, we will deliver it ourselves, knowing the organizers would not agree because this is not an isolated incident of sending aid to Gaza. This is a political message to break the siege. Second, of course, Israel tries to delegitimize the non-violence, accusing the activists of “provoking” the Israeli warships. But who provoked who really? Israel taunted the activists, circling them by sea and sky, in international waters, signaling and threatening to take action. The flotilla boats then huddled close together and diverted their course a little in order to avoid the clash with the Israeli warships, and their spirits remained high. The Zionist taunting did not work. Israel weighs out the options:

1. Attack the flotilla, kill a few people, scare everyone from ever attempting such actions again, take a tiny bit of criticism, remain protected by impunity, whitewash the crime with excuses of self-defense, and come out of it unscathed; or
2. allow the activists to reach Gaza, break the siege, deliver some aid, and give hope to thousands of other activists that non-violent marches (or sails) actually work?

Meen Irhabi?

The choice is obvious. The Israelis thus act ruthlessly – even in the face of such non-violence – to scare the hell out of these activists and any others. Their message is clear: you cannot resist Zionism, not even non-violently. They will shut down every glimpse of it lest it grow too powerful. And no, my dear Arab leaders, you are not getting off the hook so easily. All of you are racing now to denounce the attacks on the flotilla. Where were you a few days ago when the mission needed your support? Where are all the other boat and ships from all the other countries to join the flotilla? Astankir, nastankir.. shut the fuck up!

*Calms down*

So. Israel knew exactly what to do. The question now is: what are we to do? Our choice is just as obvious.

Friends, it is once again time to use social media to get a message across to the world. A flotilla of boats carrying human rights activists is right now on its way to Gaza via international waters in order to break the Israeli siege and deliver aid to the people. Will they succeed in their mission? Will they make history? What can we do to support them?

Let’s trend #flotilla on twitter all day tomorrow, Sunday, May 30, by tweeting news, thoughts, and links about the Freedom Flotilla’s trajectory to Gaza. Once we trend it, millions of people will see the term and click on it to find out what it means and why it’s trending. We will also be providing moral support and sailing (twailing?) in solidarity with the brave activists risking their lives on board the flotilla. Here’s what you can do:

1. Be online on Sunday, May 30 starting 12pm Cairo time (5am New York time) and throughout the day. We want to get #flotilla trending by the early afternoon and keep it trending through the night.
2. Let us know you have joined us. Sign up here or tweet to @nmoawad or @justicentric.
3. Recruit fellow tweeps to join us.
4. Use Facebook to get the message across.
5. Get more information here: http://www.gazafreedommarch.org/cms/en/flotilla.aspx and here.
6. Follow all the tweets on the #flotilla here.

Group trending is a lot of fun & will connect you to so many wonderful new tweeps. So get on board; we need every tweet. When tweeting, take note to:

1. Hash #Flotilla only once (or else it doesn’t count).
2. Don’t use the automatic retweet button (or else your tweet doesn’t count).
3. Tweet often but not more than once or twice a minute (or else your account will get blocked).
4. Tweet useful information about the #flotilla and #Gaza. Our mission is to raise awareness, not simple to trend.

It’s very short notice but we can do it!