Posts tagged advertising
the objectification of women in advertising continues. The 1978 ad is a prime example of how [naked] women are adding haphazardly in ads to sell products that have little to do with women or nudity. Patriarchy endorses the use of women’s bodies as objects to sell just about anything. In the 2011 ad, the woman’s face is cut off (she is not a subject after all but an object) and her breasts have been replaced with huge lotto balls. Would we ever see an ad where men’s balls are replaced with objects in order to sell?
Check out this shocking compilation of (mostly international) ads that endorse sexual harassment and violence against women.
Isn’t it weird that the illustration of the woman is used in a serious manner to advertise for the Bic shavers? “For legs that beckon?” I thought we were over these stereotypical depictions of women, Canada? Photo taken on the subway in Toronto and posted via my new iPhone app!
I now believe that ad agencies in Lebanon are trying to piss us off on purpose. Week after week, billboards with such strong gender stereotypes come out displaying women as petty and stupid. Using women as sex objects doesn’t piss me off nearly as much as portraying women as idiots. The latest example is Le Charcutier Aoun, a supermarket chain in Lebanon running a lottery contest for its customers to win millions of Lebanese Pounds. I myself am a customer of the Jisr El Bacha branch. The billboards portray characters explaining what they would do with the millions if they won them. One dude says “I would buy an electricity generator for my neighborhood” (cute). Another little boy says “I would buy a school bus” (also cute). And the young woman says… *drum roll* “I would definitely be able to find a husband” (where did the cuteness go??) Is that all she can think of? Really? Finding a husband with her new wealth? No cute, intelligent uses she can find for the money? Come on, people, khalsoona min hal stereotypes!
Here is the original billboard, photo taken by @NaLoves:
And here’s my remake of the ad:
“If I win millions, I’ll open an ad agency that doesn’t take women for fools.”