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Lebanese Lotto ad which appeared in Al Akhbar newspaper

Objectification of Women in Advertising

11

From 1978,

to 2011,

Lebanese Lotto ad which appeared in Al Akhbar newspaper

the objectification of women in advertising continues. The 1978 ad is a prime example of how [naked] women are adding haphazardly in ads to sell products that have little to do with women or nudity. Patriarchy endorses the use of women’s bodies as objects to sell just about anything. In the 2011 ad, the woman’s face is cut off (she is not a subject after all but an object) and her breasts have been replaced with huge lotto balls. Would we ever see an ad where men’s balls are replaced with objects in order to sell?

Check out this shocking compilation of (mostly international) ads that endorse sexual harassment and violence against women.

nocedaw

The Fight is Getting Ugly. Show Your Support for Women’s Rights!

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People, the lobby AGAINST the protection of women from family violence is starting to speak out with strong statements issued this week by many groups and political parties. Check out this story in As-Safir:

حملة من أجل “تكريس قوانين الأحوال الشخصية” الحالية: “قانون مناهضة العنف الأسري” يهمّش الدين والأخلاق

and this one on New TV:

نعيم قاسم: لسنا مع قانون مدني للأحوال الشخصية بلبنان لانه يخالف الشرع

Religious groups are also lobbying AGAINST the lifting of reservations off the CEDAW, which is an international convention for the elimination of all forms of discrimination against women.

And so it is very important – now more than ever – to show that:

  • We will NOT compromise on women’s human rights no matter what
  • We believe in the protection of women from family violence as a basic right for women’s dignity and self-respect.
  • We know from evidence that the lack of protection leads to the killing of women in many cases, in addition to their daily suffering from physical, emotional, economic and sexual violence.
  • We reject the claim that “reconciliation” is the answer to family violence. When a wife or daughter is beaten, the perpetrator has crossed the line and “reconciliation” should NOT be the woman’s only option.
  • We refuse to be pawns in the fighting and bickering of political parties and refuse to be used to further their propaganda and fundamentalist agendas.
  • We stand as advocates for women’s human rights – men and women together – from all regions of Lebanon, all ages, all beliefs to say YES to a law that protects women from family violence.

Join us THIS SUNDAY to show your support in a demonstration at 11am from the Ministry of Interior to Riad el Solh in Beirut. Bring your friends and mothers and sisters to show that we will NOT BE SILENCED and we will NOT BE INTIMIDATED by anyone meen ma ken ykoun.

Issues in Gender & Tech

0

A student emailed me yesterday asking me about gender discrimination in technology (hello Rasha). Here is some of what I replied with:

Yes, of course, gender plays a large role in how everyone views technology. Gender stereotyping starts as early as childbirth and little girls are not expected to excel in math or science or any field of studies that involves logical thinking. So the discrimination starts from there. This is because female genders are (falsely of course) constructed as emotional, unstable, leisurely, not inclined to do hard work because they will eventually get married and sit at home.. as if housework is not hard work. And so this upbringing ripples into adulthood when girls choose university majors, you find a small minority in engineering or programming because they are not careers that are expected of women. And when these careers are dominated by men, you get an inverse gender stereotyping as well, i.e. people think: because there are few women in tech, it must be too challenging for women. We also always face the logical fallacy of generalization when it comes to women. If one woman is bad at something, it is taken that her entire gender is bad at it.

At the same time, women who are extremely successful in tech and have overcome any sort of discrimination are quick to claim that all women can overcome the stereotyping and discrimination if they work hard enough. They often reject the label that they are “female gamers” for example and just want to be “gamers.” 7a22on, of course. Having successful IT women strongly shows that women’s brains indeed are not less capable than men’s (although my attempts to convince my father of this has been futile). But the stats and figures show that they are still a small minority, and we cannot ignore the reasons why so.

So I think these are the main barriers, women eventually grow up to fit their gender stereotype like a self-fulfilling prophecy and they believe that math or economics or technology is too complicated for them. Also, when you are a lone woman in a male-dominated field or company, it’s not easy at all. The boys sometimes develop their own clubs and women are often excluded. I have heard from many people who work in IT in Lebanon that they would rather hire men because they don’t see women as good enough or because they don’t want to deal with women’s maternity leaves or childcare support.

Also, when we talk about tech, it’s not just “easy” things at the micro-level. The decision-makers of the tech industry are mostly men, as are the big CEOs, entrepreneurs, and people calling the shots in things like nanotechnology and biotechnology. Look at robot engineering, for example, when they build robots that are gender-neutral, those are usually male robots. When they build female robots, it’s curvy, sensual, luscious robots that are designed to do housework. The effects of gender stereotyping are subtle and systematic and unconsciously dominant in the whole field.

In ICT usage in specific, I have read stats that say that there are more women on facebook and twitter than men and that their numbers in blogospheres are strong. But the same issues of discrimination also creep into these spaces: whose word has more authority / credibility? Women are also more prone to cyber bullying or stalking and to experience violence online as well. That’s why we work on reclaiming these ICTs to counter violence against women, to amplify women’s voices and experiences.

If you search for the word “feminist” on YouTube, the first mass of results you will get are woman-bashing “shut up and make me a sandwich” videos. Sexism also seeps into the comments on most feminist-oriented work online. And, generally, people are more aggressive online than they are in person because of the nature of the communication (anonymity, lack of accountability, lack of cyber laws, etc..).

And so our work to empower women using ICTs must focus on building their advanced skills and capacity to create the programs, websites, and blogs that support what they have to say. We are in desperate need of generating zegabytes of online content to counter the sexist and violent content that is already there. The cool thing about the Internet is that it is – sort of – a level playing field for everyone. If you have something good to say, people will listen. If you can use ICT tools intelligently, you have a good chance of getting your voice heard, as opposed to mainstream media where you need money and power to set up the technology. When you ask women to speak up, they will. We also have a need to inspire women to understand their gender oppression. For example, at the recent ArabNet conference, panelists were discussing e-commerce in the Middle East and all they could refer to when it came to women online shoppers was clothes and shoes and accessories. And there is the ad on some Arabic cable channel that pisses me off big time where a husband buys a laptop and a wife buys perfume. Why doesn’t the wife buy a laptop?? Shou hal 7aki hayda. But as long as we shut up about it, the majority of our women will really believe that their purchasing priorities should be fashion w ta2 7anak as opposed to cameras, laptops, smart phones, etc.

Therefore, we must always speak up, and you must come join us and help us balance out gender discrimination in tech.

twitter

A Beginner’s Guide to Twitter in Lebanon

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So you’re interested in Twitter. Welcome. Here is a guide to help you through your first couple of weeks. It will seem odd and pointless at the beginning but I promise you it’s worth it.

Basics

First, register an account. Pick a cool username but keep it short. You will one day be identified by this name in public and in front of your friends, so make sure it is something you actually like. You can always change it later on, but that’s not advisable. You want to build a recognizable handle for yourself.

Go to settings and make changes to set up your profile. Pick a photo to go with your handle. One of your face would be nice, unless you wish to be anonymous, then a cartoon of your face works just fine. Then write a bio. You only have 160 characters so stick to adjectives that describe you. People will read your bio to decide if you would be interesting to follow. Be honest. Don’t repeat your location because that shows already. Here is a good example from @footnem (which is how we refer to Fady online and how we will soon refer to you, by your @username).

Passionate about Tech, Photography, Music, Football, F1 and an Adrenaline junkie extreme sports lover. Living in my own Matrix Universe.

From his bio, you can tell that @footnem will be tweeting (writing updates) about tech, photography, music, football, and formula one. You can also tell he will be quoting the Matrix often and making existential remarks. Do like him and write up a bio that describes you. Then change your background and color scheme into something cool.

And now for the big moment: your first tweet. Most likely, it will look something like this:

Hello twitter! Umm.. what do I do now?

or

This is really stupid. Why am I here?

or

Tweet tweet… (or some other joke variation on how you feel like a bird now)

Congratulations. You have shared your first tweet with the world. Except no one is listening… yet. We will get to that part. First, some notes about tweets.

Tweets

Twitter is a micro-blogging service, which means that you can send little updates in the form of 140 characters at a time. You will learn to be brief with practice. Think of it as writing headlines rather than sentences. Tweets are linked to each other automatically using a system called hashtags. A hashtag is any word preceded by a # sign, such as #Lebanon #tech #love, etc. When you hash a word, it becomes an automatic link to all other tweets that include the same hashtag. It is like a keyword or a tag. For example, if you click on #Lebanon here, it links you to all tweets that are tagged with #Lebanon. Of course, the hashtag must be related to your tweet. Here is an example:

Just watched Blue Valentine in Empire Sodeco and I highly recommend it! #movies

Building Connections

Relationships among tweeps (that’s what we call people on twitter) exist in the form of following. You will see on your profile a list of people you follow and people who follow you. Start off by following some people you find interesting. Here are some good people to start with:

  • @funkyozzi Liliane, prolific tweep who also runs some popular blogs
  • @sdarine Darine, our Lebanese twittersphere (that’s what we call the twitter universe) mayor
  • @aymanitani Ayman, cool guy who is one of the top social media experts in Lebanon
  • @mich1mich Micheline, probably the sweetest Lebanese tweep out there
  • @UxSoup George, funny dude and techie
  • @DanyAwad Dany, friendly tweep who writes mooshy things in Arabic
  • @naeema Naeema, bundle of positivity and sunshine, also a designer
  • @krikOrianM Mher, great guy and talented photographer

As soon as you start following people, twitter will give you automatic recommendations. Follow those too. Start off with 30-40 people to follow and you will soon find more that interest you. Once you follow people, their tweets will appear in your timeline. They will get a notification that you have followed them and they will most probably then check out your profile. And if they find you interesting, they will follow you back.

Interacting with Other Tweeps

Now it is time to interact with your twitter community. There are two ways to do this: by talking to a tweep and by retweeting what they post. Talking to tweeps is public and anyone can see your tweet (unless you send a direct message, which is private). You do this by simply mentioning the person’s username in a tweet. For example:

@meetsamer hello, how are you today?

Samer (very smart dude you should also follow) will then see your tweet in his “Replies” or “Mentions” timeline. This grabs his attention better than if you just tweeted something without mentioning him, since he can’t possibly read every single tweet in his timeline because he follows hundreds of people. He will then probably click on “reply” and answer you in a tweet. You can also tweet to multiple people in the same update. For example, some tweeps like to say “saba7o” to their twitter friends in the morning like this:

Also, when you mention someone with their @ username, it becomes automatically clickable to their profile. The second interaction is called retweeting, by which you re-post what someone else has posted because you find it interesting and want to spread it. To do this, you can use the automatic retweet button that you will find under every tweet. This will re-post the tweet as-is onto your profile with the original tweep’s photo. Or you can retweet manually by copying and pasting the tweet using the following forumla:
RT: @cedarseed: The latest volume of Malaak is now out in bookstores!

Always give credit to tweeps if you are re-posting something they have said or linked to. Twitter is big on giving credit where credit is due, so don’t go plagiarizing tweets. Always mention where you got them from or else no one will like you.

Sharing Links

The most interesting part of twitter (besides meeting cool new people who will eventually become your friends) is the sharing of news and links, which is unmatchable anywhere else. Twitter is a terrific source of news because you are getting links recommended by actual people. To share a link on twitter, simply copy and past the URL into your tweet. For example:

Check out these beautiful designs by a young artist: http://little-miss-pixel.blogspot.com/ #lyrics #graphics #art

Most links, however, are too long to fit into your 140-character limit, so you will need a URL shortener such as bit.ly. Most sites that provide a link to tweet their articles will do this automatically.

That should be enough for you to start out on Twitter. It’s very intuitive so you will quickly get the hang of things. If you have any questions, feel free to drop me (@nmoawad) a tweet and I will be happy to help! You can stop here now or you can continue for more useful tips.

—–

Other Useful Tips

Offline Activities

Lebanese Tweeps (#LebTweeps) are also an active community offline. They organize regular tweetups, which are hangouts for people on twitter to meet in person over coffee or drinks or a planned activity. You will read about these when they come up on your timeline, so make sure to join one. The community also (un)organizes a GeekFest which is a cool event that brings us together to learn about techie things through peer presentations.

Protected Tweets

If you’re worried about your tweets being exposed publicly, you can opt for privacy (protected tweets) in your settings. That way people need to request to follow you before they can see your profile and tweets.

What is #FF?

#FF is a hashtag for “Follow Friday” and is a twitter tradition whereby every Friday, tweeps recommend others that are interesting for their followers to check out. It’s a good way to get introduced to other tweeps and to also share your appreciation for the people you follow. Here is an example:

#FF @migheille for geeky updates and quirky reflections on life with the slowest internet connection on earth

What is +1?

Sometimes tweeps retweet something with a +1 (or + whatever digit) before it to show their approval of what is being said. For example:

+100 RT: @joellehatem: Smoking should be banned in all public places in #Lebanon!

Direct Messages (DM)

You cannot send a direct message to a tweep who does not follow you. But you can mention anyone in your tweets, whether they follow you or not.

Twitter Clients

Twitter clients are software applications that are an alternative to the twitter website. Two popular examples are TweetDeck and HootSuite. I personally use Echofon, which is a FireFox extension that I find lightweight and easy to use. But you might want to stick to Twitter in your browser for now and then experiment with clients when you have gotten the hang of it.

News Sources, Businesses and Organizations

There are many Lebanese and Arab news sources on twitter that tweet links to their websites, such as: @naharnet @al_akhbar and @nowlebanon. You can follow those too or you can choose tweeps that are very active news sharers such as @BeirutSpring. There are some businesses too but those aren’t very active, except for @AntoineOnline. There are also some active organizations like @nasawiya and @SMEXbeirut.

Twitter Lists

Lists compile similar tweeps together so that you can see a timeline of all their tweets on the same page. You can add multiple tweeps to a list and you will be added to lists too. Here is one of my lists: Lebanon, which includes 50 tweeps who are in Lebanon. You can use it to find more people to follow.

How many Lebanese are on twitter?

I’m not sure. There are many who live here and many who are abroad. I would estimate at least 500 active tweeps and maybe a couple of thousand if you include the ones who are rarely active. But the community’s growing every day.

Is everyone friendly on twitter?

No, just like in your offline life. Most people are very polite and friendly, but you will bump into a few bullies. Unfollow people who annoy you and if it gets to a point of harassment, you can block them from accessing your profile.

Live Updates & Citizen Journalism

Twitter is a great way to get quick bits of news across from an event. This works best if you have a twitter app installed on your smartphone and if it allows you to upload photos and videos.

There you go. Happy tweeting!

qar3a

القرعة

0

كنت عم فكّر هيداك النهار

8march1979[1]

مانيفستو قصير

6

طول ما في جمعيات لا تبغى الربح، كيف بدنا نربح؟

فليسقط نظام الجمعية غير الحكومية المضاد للثورة،

وليستبدل بحركات شعبية فوضوية لا لوغو لها ولا مدراء ولا إنتخابات،

حركات غاضبة راديكالية نابعة من قلب أكثرية مهمشة لم يعد لديها ما تخسره.

…..

Dedicated to Spooky, my partner in riots.


We Can Do It! (Lebanese style)

5

In the spirit of the Creative Commons Salon in Beirut that took place on Friday (and which I sadly missed), I’ve played around with Lara Zankoul‘s amazing photography (original photos here) and made it into a “We Can Do It!” poster.

Don’t you just love the expression on her face?


Tick Me Twice, I’m Arab

8

Panic over Arab travelers in New York City’s JFK airport is getting worse every time I pass through it. As soon as they see an Arab passport, the guard at the beginning of the security line ticks your boarding pass twice so that the guard at the screening machines can “randomly” select you for extra screening. In 2007, I was passing through San Francisco airport and was asked to step into a 1m x 1m glass room that sprays something on you for a second. This time, March 2010, leaving New York to Paris, after the CSW meeting, in JFK, was the most bizarre ever. The guard at the beginning of the line didn’t only tick me twice quietly.

My boarding pass at JFK, ticked twice to indicate I was a level two threat, i.e. Arab.

Instead, he told me I was selected for “random screening,” pulled me out of the line (good thing was I avoided the long queue), and yelled out “Female, level 2 security!” at least three times while pointing to me. A security woman behind the x-ray machines acknowledged his yelling and crossed over to escort me through the security check. I emptied my bags, took off my shoes, put them through x-ray and was then asked to stand in a glass cubicle in the middle of the security lines. It didn’t spray anything, but I stood there for 2-3 of minutes while everybody else passed by. It felt uncomfortable but comical at the same time. I wanted to wave to the passers by and say, “Yes, yes, I’m Arab.. hello.” The other cubicles in the security lines parallel to mine were empty. Was I the only Arab in JFK that day? A security dude had taken my passport away, while the woman guard took my belongings to a search desk and stood there talking to people for a few minutes. Then she came and escorted me out and to the desk and told me she was going to go through my stuff with those weird gloves, which she did. After she was done, she said I could go. I told her I didn’t get my passport back. She said “oh” and told me to wait a minute. She disappeared and came back a few minutes later with my passport. I am not sure where they had taken it. I assume this was all because I have a Lebanese passport, right? Do others get the same treatment? Doesn’t it count as discrimination? I took the above photo of my boarding pass afterward. Tick me twice, I’m Arab.

Another Stereotyping Billboard Campaign

25

I now believe that ad agencies in Lebanon are trying to piss us off on purpose. Week after week, billboards with such strong gender stereotypes come out displaying women as petty and stupid. Using women as sex objects doesn’t piss me off nearly as much as portraying women as idiots. The latest example is Le Charcutier Aoun, a supermarket chain in Lebanon running a lottery contest for its customers to win millions of Lebanese Pounds. I myself am a customer of the Jisr El Bacha branch. The billboards portray characters explaining what they would do with the millions if they won them. One dude says “I would buy an electricity generator for my neighborhood” (cute). Another little boy says “I would buy a school bus” (also cute). And the young woman says… *drum roll* “I would definitely be able to find a husband” (where did the cuteness go??) Is that all she can think of? Really? Finding a husband with her new wealth? No cute, intelligent uses she can find for the money? Come on, people, khalsoona min hal stereotypes!

Here is the original billboard, photo taken by @NaLoves:

"If I win, I'll surely find a husband!" WTF!?!?!?!?! on Twitpic

And here’s my remake of the ad:

“If I win millions, I’ll open an ad agency that doesn’t take women for fools.”

عم بكتب عربي

1

إجتني هالفكرة اليوم،

أنا وعم جرّب أكتب بريد بالعربي..

The Arabic language confines me, it does not free me; I blame teachers whose names I can't remember.

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