It’s about time Lebanese mainstream media leveraged their power to promote social change in Lebanon. LBC’s Cheyef 7alak is a new initiative that is actively utilizing social media to encourage (well, by first embarrassing) respect among citizens in Lebanon.

One of their categories is about traffic. We’ve all been there. Their video and photo galleries poke fun at our weird attitudes towards driving. I’m not sure if they are aware of it, but they’re also critiquing the link between masculinity and road rage, which is a terrific thing!

Their most popular campaign to date has been about the simple courtesy of standing in line (a rare phenomenon in Lebanon) and their latest is about corruption. Check out the video below and follow them on Facebook and Twitter to engage!