the objectification of women in advertising continues. The 1978 ad is a prime example of how [naked] women are adding haphazardly in ads to sell products that have little to do with women or nudity. Patriarchy endorses the use of women’s bodies as objects to sell just about anything. In the 2011 ad, the woman’s face is cut off (she is not a subject after all but an object) and her breasts have been replaced with huge lotto balls. Would we ever see an ad where men’s balls are replaced with objects in order to sell?
Check out this shocking compilation of (mostly international) ads that endorse sexual harassment and violence against women.