Feminist Attempts
Objectification of Women in Advertising
From 1978,
to 2011,
the objectification of women in advertising continues. The 1978 ad is a prime example of how [naked] women are adding haphazardly in ads to sell products that have little to do with women or nudity. Patriarchy endorses the use of women’s bodies as objects to sell just about anything. In the 2011 ad, the woman’s face is cut off (she is not a subject after all but an object) and her breasts have been replaced with huge lotto balls. Would we ever see an ad where men’s balls are replaced with objects in order to sell?
Check out this shocking compilation of (mostly international) ads that endorse sexual harassment and violence against women.
It’s amazing how many advertising companies / marketing ppl naturally resort to using women in ads like that. I’d like to say it’s ‘unfortunate’ that it has become their natural reaction, but the word is too forgiving. I’m sure you are familiar with Jean Kilbroune, right?
That’s so sad, and what is even sadder is that some women actually look up to these ads and feel the need to be seen in that way to fit in.
Great work by the way. All the best
Randa
Why don’t you start a campaign against women who use their bodies to get what they want ? haifa for instance ? This way you would eradicate any rhetoric depicting women as born “whores”
Sarkari Naukri…
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[...]Objectification of Women in Advertising[...]…
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[...] http://www.nadinemoawad.com/2011/07/objectification-of-women-in-advertising/ [...]
[...] There’s more where that came from — who would have thought women’s breasts can even be used to sell hamburgers or their wide-open mouths seen in profile? Or that sticking a gun to a woman’s head is a good attempt at raising skateboard sales? Or maybe sticking lotto balls in a woman’s dress will make someone want to try their luck this week? [...]
[...] http://www.nadinemoawad.com/2011/07/objectification-of-women-in-advertising/ Share this:TwitterFacebookLike this:LikeBe the first to like this post. [...]
The youtube video doesn’t work anymore